RUOK day is an annual Aussie event that promotes conversations around mental health. They wanted an interactive social campaign that allowed people to participate online.
The people asking R U OK and checking in on their loved ones often go unrecognized, so we created a way to say ‘Thanks For Asking’.
Using an interactive tool that we built, people could go online and write messages of thanks to specific people. By choosing symbolic patterns and shapes, your totally bespoke messages would be virtually sent to loved ones. We also had a bus that travelled around to different small towns and people could physically write their messages of thanks.