JPMorgan Chase wanted a way to educate kids about the importance of financial literacy as they start to grow up and face the world.
Despite the fact that kids are more online than ever, the comic book is an industry that continues to grow every year. So we wanted to meet kids where they were at - by creating a comic book that follows a group of friends as they learn important financial lessons.
The Quest follows Isabella as her and her friends as they battle a surrealist world from the Desert of Dreams, through Video Game Valley, Junk Food Jungle, Influencer Island, Trash Tundra and finally the Woods of Wisdom. Despite their trials and tribulations along the way, they make it back home in one piece, and a little more financially savvy.
This story was made into comic books given out for free at branches across the country, and also transformed into an interactive digital experience.
Check out the web experience here