For the launch of Starbucks Summer, we were tasked with creating a campaign that would introduce the world to the Chocolate Java Mint Frappuccino.
More than 14 million kids go to Summer Camp every year, we wanted to harness that nostalgia so we created Camp Frappuccino, a paper cut out Summer Camp world that celebrates everything the new Frap has to offer.
Working with paper artist Tommy Perez, we brought to life this unique paper world through a serious of videos and photography that allowed viewers to immerse themselves in the craft.