LifeBridge Health is a hospital network in Baltimore and we launched an campaign earlier in the year called Care Bravely. Care Bravely rallies the staff and the community to not just look after people with compassion, but also to care fiercely, and go above and beyond.
This spot was a proactive project that came from wanting to focus on the pediatric journey of a child with cancer.
Having Cancer can feel like a horror movie, especially for kids. So we created an alternate world to visualize how it feels to have Cancer, and show how by Caring Bravely, it doesn’t have to be scary.
Over a 2 day shoot, we worked with director Douglas Avery and cinematographer Kate Arizmendi to bring this to life.