We were tasked with creating a campaign across print, social, and TV that shows how much more approachable fitness can be at Crunch vs other gyms.
Because most people don’t see going to the gym as ‘fun’, so we wanted to break the bounds of reality, up the surrealism, and show how fun fitness can really be.
We worked with wonderful photographers Adam and Robin from The Voorhes, and director Tyler DeAngelo on the TV.